Due to the outbreak of COVID-19 pandemic, our program has been postponed. Please contact us for details.
English is the language of business. Many international companies – Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor, Microsoft in Beijing, Rakuten, and more – have mandated English as their official corporate language. These companies understand that, in a global network of customers, suppliers, and other partners, it makes sense to share a common language.
In this intensive 2-week course offered through U.C. Berkeley’s College Writing Programs, you will explore the topics that matter most in business communication, from networking, negotiating, interviewing, marketing and more, through a variety of hands-on, interactive, content-based classroom activities. You will also improve your language abilities and practice the skills essential for academic success in higher education.
Program Dates: July 19 to August 1
Program Fees: USD 3990*
*Apply before March 15 to get early bird discount.
Program features, services, and amenities:
Engaging content-based learning activities and projects that allow you to explore and apply strategies for successful communication in a variety of business contexts
Sustained practice in academic skills such as critical thinking and public speaking
Classes taught by experienced U.C. Berkeley professors
Intensive 80-hour program (equivalent to a half-semester of coursework)
Individualized feedback and resources to refine your language skills
Mentorship and tutoring from U.C. Berkeley undergraduate student advisors
Workshops on college admissions, classroom communication, and more
Official U.C. Berkeley Certificate upon program completion
Guided tours of the San Francisco Bay Area, with transportation included: Lombard Street, Fisherman’s Wharf, Legion of Honor Museum, de Young Museum, premier shopping centers, and more
Housing located steps from the Berkeley campus, with chaperones, evening meals, linen service, high-speed Internet access, and common areas to relax and chat with friends
Transportation between San Francisco International Airport (SFO) and your residence in Berkeley
Week One Schedule
|Morning 9:30am – 12:00pm||Afternoon 2:00pm – 4:30pm|
|M||Orientation + Campus Tour||Workshop- Speaking in the Berkeley Classroom: Oral skills for Higher Education|
|T||Introduction to course
Theoretical approaches to entrepreneurship
|Case studies: Entrepreneurship and innovation|
|W||Branding||Case Studies: Branding|
|Th||Workshop: Online Resources for academic success||Marketing|
|F||Case studies: Marketing||Fieldwork Trip|
Week Two Schedule
|M||The start-up economy||Case Studies: start ups|
|T||Leadership and management||Workshop- Choosing a major|
|W||Business models for a virtual world||Fieldwork Trip|
|Th||Case Studies: Blended business models||Workshop- Writing the personal statement / US college applications|
|F||Showcase + Lunch + Graduation|