FUNDAMENTALS OF MARKETING

Program Schedule

• Session I: July 10 to July 21
• Session II: July 17 to July 28

*To request a sample daily schedule, please send us an email.

Topics

• Market Analysis
• Branding
• Advertising Campaigns
• Consumer Behavior

Learning objects including but not limited to

• What’s the marketing in your understanding?
• Develop strategies for building brand equity, identifying and responding to shifts in consumer behavior and perception, and managing disruptions
• Develop a practical understanding of market analysis, branding, communication campaigns, and consumer behavior and perception
• Familiarize yourself with the steps to designing, implementing, and maintaining a communication campaign