FUNDAMENTALS OF MARKETING

Program Schedule

  • Session I: July 5 to July 8 / July 11 to July 15 & July 17
  • Session II: July 25 to August 05
  • Winter Session: January 23 to February 03
*To request a sample virtual class daily schedule, please send us an email.

Topics

  • Market Analysis
  • Branding
  • Advertising Campaigns
  • Consumer Behavior

Learning objects including but not limited to

  • What’s the marketing in your understanding?
  • Develop strategies for building brand equity, identifying and responding to shifts in consumer behavior and perception, and managing disruptions
  • Develop a practical understanding of market analysis, branding, communication campaigns, and consumer behavior and perception
  • Familiarize yourself with the steps to designing, implementing, and maintaining a communication campaign